Several salons took a hit during the recession since many clients cut back on salon visits. Salon owners can use the recession to their advantage by learning from it and becoming more aware of client’s needs. With the holidays approaching, now is the time to get clients excited about coming to your salon and spending money.
In the midst of the recession, several businesses were able to thrive. Developing a recession proof business strategy can ensure that your salon stays on track. Ehow.com suggests, “Getting in touch with your customers. Stock your shelves with only high demand items. Increase the types of complimentary product offerings.” This guarantees you’re purchasing and selling products in a smarter, cost-effective way. Offering complimentary products can help you gauge which products are connecting with clients.
Another way to increase retail revenue is to simply ask the clients. Sometimes we hurt ourselves by assuming that clients can’t afford certain products. Studies have shown that clients are willing to pay more for good quality. CEO of Worldwide Salon Marketing, Greg Milner, adds, “Salons reported the relative ease with which they were able to collect as much as $5,000 each up front from their clients, simply by making an offer to them without pre-judging “my clients wouldn’t be able to afford this.” Getting creative with affordable pricing plans for salon memberships during the holidays can encourage clients to spend more for their money.
We wish you success and prosperity as you approach the holiday season. Share your expertise by letting us know how your salon increases retail revenue and prepares for the holiday rush!
For more information on increasing your salon retail, visit worldwidesalonmarketing.com!
Salon Voices is the leader in Social Networking Operations and Reputation Management
focused on salons. The challenge of promoting your salon’s accurate images rests in your hands. Salon Voices delivers the true face of your hard earned reputation to your current and potential customers. Salon Voices combines social networking reviews with confidential insight from your regular and consistent customers to give you a concise analysis of your business. For more information visit http://salonvoices.com.
Norma,
What I teach students when I volunteer is that, you have to learn that you are selling one product and only one. Yourself. From there your client is sold on you! That means there is a level of trust, a bond. The client at that point will listen to what you have to positon with them. Salons got away from paying out on retail???? The number one reason that stylist won’t talk retail is because why should they??? Is there extra money in there paycheck or off the books????!! A salon owner said this, and it make all the sence in the world. Selling retail is like having an extra stylist without the Period! It’s true, most stylist will hem-haw about selling retail, complain like the lil friend is bothering them!
Put a price on retail and watch the product fly out the door! I know YEARS ago when I got my start, between shampooing clients and selling product I made good money!